Huntmello

McGraw-Hill Education | Marketing

Using Connect in Summer Courses

Posted by on Jul 6, 2015

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One of the times I see the greatest benefit of using Connect in my Marketing course is during the summer term.  Today, many instructors across the country are starting their 4 or 5 week summer Principles of Marketing courses.  As an instructor, one of the most intimidating things about these shortened classes is trying to get all of the information to students in about 35% of the time of a traditional semester course. Here are a few tips that might be helpful in your summer Principles of Marketing class when using the Hunt/Mello product:

1. Assign something from Connect each day. These short interactive or other assignments that are built into the Hunt/Mello Connect product help keep your students engaged each day of this shortened class. I have found this helps my students in both face-to-face and online classes not fall behind which can be a big problem in the summer term.

2. Assign Learnsmart for every chapter that you cover. Learnsmart provides an incredibly powerful adaptive tool that will help your students more quickly understand where they are struggling and focus their studies during the limited time of a summer course as efficiently as possible.

3.Consider utilizing the Tegrity feature in Connect to provide additional lecture content for students or assigning the Video overviews for each learning objective that are already into the Hunt/Mello Connect product. This provides the instructor a way to cover material they were not able to get to in class or provide additional content that can help Principles of Marketing students be more successful.

I am very confident that utilizing Connect with the Hunt/Mello product can make your summer course more engaging and beneficial for your students in 2015.

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