Huntmello

McGraw-Hill Education | Marketing

Relevant

Coverage of ethics, globalization, and social media has been integrated throughout the chapters to emphasize the impact of these important topics on every marketing decision.

Organizations don’t have “ethical Tuesday” or celebrate “global Wednesday.” Students must understand how these concepts integrate into key principles content.

Finally, we’ve incorporated coverage of marketing in nonprofit settings throughout the text to appeal to students pursuing careers in this growing area.