McGraw-Hill Education | Marketing

About the Authors

Shane Hunt Dr. Shane Hunt is the Dean of the College of Business and a Professor of Marketing at Idaho State University. Shane is the recipient of the 2010 National Inspire Integrity Award from the National Society of Collegiate Scholars, the 2010 Lt. Col. Barney Smith Award as Professor of the Year and the 2015 Honors Professor of the Year at Arkansas State University, and the 2019 National Teaching Innovation Award from the Association of Collegiate Marketing Educators. Shane’s research has appeared in The Journal of Personal Selling and Sales Management and The Journal of Business Logistics. He has presented to numerous organizations including the American Marketing Association and the National Conference in Sales Management. Prior to teaching, Shane used his from the University of Oklahoma working for a Fortune 500 company in Tulsa, OK and spent eight years as a pricing analyst, product manager, and business development manager overseeing numerous mergers and acquisitions initiatives. He then received his Ph.D. in Marketing from Oklahoma State University, where he was an AMA-Sheth Foundation and National Conference in Sales Management Doctoral Fellow. Shane lives in Pocatello, ID with his wife Jenifer; they have two children, Andrew and Sarah.
Dr. John Mello (PhD Tennessee) is a Professor of Supply Chain Management and Director, Center for Supply Chain Management, Arkansas State University. Prior to entering academia, he spent 28 years in the consumer-packaged goods industry in various supply chain management positions. He is the Neil Griffin College of Business Excellence in Graduate Teaching award winner for 2012 and 2018, and Excellence in Research for 2014. His research has been published in Foresight: The International Journal of Applied Forecasting, Journal of Business Forecasting, Journal of Business Logistics, Journal of Supply Chain Management, International Journal of Physical Distribution and Logistics Management, International Journal of Logistics Management, and Transportation Journal, Transportation Research Part E.
Dr. Deitz is Professor of Marketing at the University of Alabama at Birmingham (UAB). Prior to joining the UAB faculty, George spent 18 years at The University of Memphis, where he was University Research Professor and founding director of the Customer NeuroInsights Research Lab (C-NRL). He received his Ph.D. from The University of Alabama. His research has appeared in a variety of leading marketing journals, including the Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Research, Journal of Advertising Research, Journal of Business Logistics, and Journal of Business Venturing. George grew up in the Panama Canal Zone and completed his undergraduate and graduate degrees at West Virginia University. Soon after, he began a decade-long career in professional selling in the healthcare financial management software sector. George and his wife Kristine have three children, Luke, Mark, and Koren, as well as a lovely daughter-in-law, Rachel.